Scope
From single tests to full-funnel systems
Projects can start from a focused experiment – a new product, geo, or creator strategy – and gradually extend into a full-funnel system across awareness, conversion, and retention.
Projects & Experiments
Real projects, real learning, real growth.
This space documents how Infinite Space tests, learns, and builds – rather than just polishing a portfolio.
Some projects are small but sharp experiments; others grow into long-running systems. Over time, they form a growing library of playbooks across markets, categories, and channels.
PROJECT STRUCTURE
How projects are structured
Each project is treated as both a business opportunity and a learning engine.
Market & Channel
Across markets and platforms
Projects may cover TikTok Shop, local e-commerce platforms, or direct-to-consumer sites. They are designed to be portable across markets where possible.
Collaboration
Working with brands, creators, and partners
Collaboration is treated as a long-term relationship rather than a one-off transaction. Projects focus on building trust, clarity, and shared structures with partners.
CASE LIBRARY
Case studies (coming as projects ship)
This section will document real cases – with structure, metrics, and learning – once they are ready to be shared.
Soon
Real case studies will be added here
Once projects for specific brands, markets, or categories reach a stable stage and can be shared, they will be documented here with structure, numbers, and key learnings.
Format
From walkthroughs to playbooks
Case studies will not only present results, but also show the thinking, decisions, and learnings behind them – so they can be turned into reusable playbooks.