01 · Insight & Strategy
From noise to signal
Turns scattered data points – platform rules, user behavior, competitors, and creator landscape – into structured insights. Connects these signals into a clear strategic narrative with testable hypotheses.
02 · Structure & System
From single campaign to system
Designs business systems instead of isolated campaigns: clear roles for brand, product, channels, content, and partners, plus feedback loops that keep learning and outcomes connected.
03 · Execution & Ops
Hands-on, cross-border delivery
Practical experience in cross-border commerce, creator collaborations, TikTok Shop operations, and ecosystem coordination – from strategy to content coordination, traffic & conversion, and fulfillment.
04 · Reflection & Asset
Learning loops, not one-off wins
Treats each project as an experiment that should leave reusable assets: validated channels, tested creator pools, offer combinations, and clearer user narratives. Over time, these build an ecosystem instead of isolated wins.