Structure
From blurry ideas to concrete plans
Helps teams clarify goals, constraints, and priorities, then turns them into concrete roadmaps and experiments.
Profile
Alen Liu
Overseas business & digital marketing practitioner
Working between China and global markets, focusing on structure, execution, and long-term value.
With experience across KOL campaigns, cross-region coordination, and TikTok Shop full-funnel operations, Alen is used to connecting strategy, execution, and post-mortem into one loop. Projects are treated as part of a living ecosystem rather than one-off tasks, with an emphasis on structured thinking, data sensitivity, and the ability to communicate clearly with multiple stakeholders.
WORK STYLE
How Alen works with teams
Structure, clarity, and long-term perspective are the core of collaboration.
Clarity
Communicating with different stakeholders
Works as a bridge between founders, marketing, operations, creators, and external partners – aligning expectations and making sure everyone is looking at the same picture.
Long-term
Building assets, not just campaigns
Treats each collaboration as part of a longer journey. The question is always: what assets are we building together that will still matter 6–18 months from now?